Duff Beer® — The Iconic Beer from The Simpsons
Officially Licensed by Disney and Designed for Distributors, Retail Chains, and International Growth.


ABOUT US
Headquartered in the United States, Zubral is the officially authorized Disney licensee for the distribution and commercialization of Duff Beer®.
Duff Beer is a premium beer brand with exclusive territories, strong global recognition, and a loyal consumer base built through decades of pop culture relevance.
Zubral leads the international expansion of Duff Beer across strategic markets through scalable distribution models, premium positioning, and long-term commercial partnerships.
An Iconic Brand with Proven Consumer Demand
Recognized globally through The Simpsons, Duff Beer creates immediate consumer recognition, strong shelf impact, and organic demand that very few beverage brands can replicate.
Official Disney Licensing as a Competitive Advantage
The official Disney license provides authenticity, exclusivity, and brand protection, transforming Duff Beer into a highly defendable commercial asset for distributors and major retail chains.
Premium Product with Consistent High Quality
Duff Beer is a premium lager produced in one of Europe’s leading breweries using high-quality ingredients and rigorous production standards.
The result is a consistent premium product that supports strong positioning and sustainable pricing.
Strong Margins and Sustainable Premium Pricing
Positioned within the premium segment, Duff Beer offers attractive margins, reduced dependency on promotional pricing, and strong perceived value backed by global brand equity.
Real Differentiation in a Saturated Market
Duff Beer is not simply another beer brand. It’s pop culture transformed into business, creating standout visibility across retail shelves, restaurant menus, activations, and digital communication.
Marketing & Advertising Platform Ready to Scale
Zubral provides partners with approved brand assets, creative guidelines, and activation tools for retail, on-trade, and digital marketing campaigns.
This allows distributors to execute launches faster and maximize marketing efficiency.
Scalable Growth Through Market Exclusivity
Built to scale nationwide and across major retail chains through a structured, well-governed, and consistent model: one exclusive Master Distributor per country. This prevents channel conflict and value dilution while driving profitable growth, protecting investment, and building the brand for the long term.
HOW DOES THE MODEL WORK?
Officially Licensed. Professionally Operated. Built for Disciplined Growth.
Duff Beer operates through a clear division of responsibilities that ensures brand control, product quality, and consistent commercial execution enabling the brand to scale without diluting its value.
Licensee, Brand Operator & Product Lead
- Manages the Disney license and overall brand governance.
- Oversees brewery production, product development, and quality standards.
- Defines brand positioning, brand architecture, and execution guidelines.
- Provides communication assets, marketing tools, and trade marketing guidelines.
- Ensures consistency, compliance, and the protection of long-term brand value.
MASTER DISTRIBUTOR
Strategic Partner Responsible for Local Market Execution
- Receives market exclusivity, with one Master Distributor appointed per country.
- Manages sales, key accounts, marketing, and trade marketing.
- Executes campaigns, activations, and brand development initiatives in the local market.
- Implements visibility initiatives, promotions, and sell-out programs.
- Develops the business with a focus on profitable growth and long-term brand building.
WHY ZUBRAL?
An Iconic Brand Needs a World-Class Operator.
Zubral does more than hold the license. We operate Duff Beer with discipline, control, and a clear focus on profitable growth. The value we bring to our partners is built on five pillars:
We manage the Disney license and brand governance through clear, established standards. This ensures consistency, protects brand value, and strengthens credibility in every market.
We oversee brewery production, the product, and all quality standards, ensuring a high-quality premium lager that consistently supports its price positioning.
We provide communication assets, creative guidelines, and trade marketing tools that enable faster launches, effective activations, and a stronger return on marketing investment.
We partner with one Master Distributor per market, establishing clear roles, genuine exclusivity, and a shared focus on profitable growth and long-term brand building.
We build brands to last. Our approach prioritizes value, margin, and reputation—not short-term volume spikes.
MASTER DISTRIBUTOR REQUIREMENTS
Partners Committed to Building an Iconic Brand for the Long Term
Duff Beer operates under a market exclusivity model and strict brand, quality, and execution standards. We seek one partner per country with the capabilities, discipline, and vision to grow the brand profitably and sustainably.
MARKET REACH & EXECUTION
- Nationwide coverage or a proven ability to scale nationally.
- Experience in alcoholic beverages and premium brand management.
- Strong presence across key channels, including on-trade, off-trade, and modern trade.
FINANCIAL STRENGTH
- Financial capacity to invest in inventory, marketing, and business growth.
- Ability to offer credit terms to customers, supporting market expansion and inventory turnover.
- Responsible working capital management.
COMMERCIAL INFRASTRUCTURE
- Dedicated in-house Sales, Trade Marketing, and Marketing teams.
- Professional key account management and strong point-of-sale execution.
- Ability to implement product launches, visibility programs, and sell-out initiatives.
BRAND & OPERATING MINDSET
- Genuine passion for the beer category and the Duff Beer brand.
- Commitment to long-term brand building rather than opportunistic short-term sales.
- Rigorous compliance with operational and quality standards.
- aaDiscipline to operate within established brand, quality, and governance guidelines.
ONE PARTNER PER MARKET. ONE SHARED VISION FOR GROWTH AND EXCELLENCE.
LEADERSHIP TEAM
Our team brings together expertise in brand licensing, international distribution, and premium brand building across complex markets.
Zubral operates Duff Beer with a long-term vision: to protect the license, preserve the brand’s identity, and build sustainable value in every territory. Every strategic decision is guided by strong governance standards, commercial discipline, and an unwavering commitment to Duff Beer’s positioning and integrity as a global brand asset.
WANT TO JOIN OUR TEAM?
Retailers y Socios Estratégicos
Duff Beer está presente a través de algunos de los retailers, cadenas de conveniencia, plataformas digitales y operadores on-premise más relevantes del mercado.




















Servicios
Soluciones integrales para la distribución y crecimiento de Duff Beer en mercados internacionales.
Acompañamos a nuestros socios en cada etapa del proceso, desde la distribución y la logística hasta el posicionamiento de marca y el cumplimiento normativo. Nuestro enfoque combina experiencia operativa, visión estratégica y estándares globales para garantizar una ejecución sólida, consistente y orientada al crecimiento sostenible.
Distribución
Gestionamos una red de distribución sólida y escalable que permite llevar Duff Beer a múltiples mercados de forma eficiente. Trabajamos con socios estratégicos para asegurar una correcta ejecución, disponibilidad constante y una presencia consistente en el punto de venta.
Marketing
Desarrollamos estrategias de marketing integrales orientadas a fortalecer la marca Duff Beer en cada mercado. Nuestro enfoque combina posicionamiento de marca, activaciones comerciales, formación en ventas y apoyo en eventos, siempre adaptados a las particularidades de cada región.
Servicios al cliente
Aseguramos una gestión ágil y confiable de los pedidos, con seguimiento continuo y soporte operativo permanente. Brindamos apoyo logístico, resolvemos incidencias de manera eficiente y garantizamos el cumplimiento de las normativas de exportación, importación y estándares sanitarios aplicables.
INTERESTED IN BECOMING A DUFF BEER DISTRIBUTOR?
We are continually looking for strategic partners who share our commitment to growth, quality, and operational excellence. If you have distribution experience and are interested in joining Duff Beer’s official distribution network, complete the form below. Our team will contact you to explore potential partnership opportunities.
© 2026 Zubral. All rights reserved.




